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Privacy Policy

Last Updated September 27, 2023

Thanks for using MarketVue. We at MarketVue are committed to protecting your privacy. This Privacy Policy applies to both our Websites (https://MarketVue.io, subdomains and related web properties) and our Services including any mobile applications we may build that are owned and controlled by MarketVue LLC. This Privacy Policy explains the what, how, and why of the information we collect when you use MarketVue. It also explains the specific ways we use and disclose that information. We never sell your information, lists or email addresses and we do everything in our power to protect it. If you do not agree with the data practices described in this Privacy Policy, you should not use the Websites or the Services.

THE BASICS

  1. Definitions

We’ll start by getting a few definitions out of the way that should help you understand this policy. When we say “we,” “us,” and “MarketVue,” we’re referring to MarketVue Inc., a State of Delaware Corporation. When we say “you”, “user”, “Client”, “Customer” or “Member,” we’re referring to the person or entity that’s registered with us to use the Services. When we say “end user”, “target” or “campaign target” we are referring to individuals who are the targets in a campaign being run by a MarketVue client.

We provide online platforms that you may use to create, send, and manage mail (the “Services”). We offer the Services on our website . In the course of providing the Services, we may collect Personal Information, which means information about a Member. A “Contact List” is a list of recipients and physical addresses that one of our Members has sent, or intends to send, mail to, and all information relating to those addresses.

  1. Changes To the Privacy Policy

We reserve the right to change this Privacy Notice from time to time at our sole discretion. We will notify you about material changes in the way we treat personal data by sending a notice to the primary email address specified in your MarketVue account and/or by placing a prominent notice on our website. It is your responsibility to review this Privacy Notice periodically. When we do change the Privacy Notice, we will also revise the “effective” date.

  1. Effective Date

This Privacy Policy is effective with respect to any data that we’ve collected, or collect, about and/or from you, according to our Terms of Use.

  1. Questions

For Non-EEA Residents:

If you have any questions or comments, or if you want to update, delete, or change any Personal Information you’ve submitted on the Website, please email us at info@MarketVue.io or use our ‘Contact Us’ form to get in touch.

Legal Basis for Processing Personal Information
We process Personal Information about you as a data controller as described in this policy, where such processing is in our legitimate interests and not overridden by your data protection interests or fundamental rights and freedoms. Our legitimate interests typically include: improving, maintaining, providing, and enhancing our technology, products and services; ensuring the security of the Services and our Website; and for our marketing activities.

We operate in the United States
Our servers and offices are located in the United States, so your information may be transferred to, stored, or processed in the United States. While the data protection, privacy, and other laws of the United States might not be as comprehensive as those in your country, we take many steps to protect your privacy.

CHILDREN’S PRIVACY
MarketVue and our Services are not intended for use by or directed to minors. We do not knowingly collect or ask for information from minors. We do not knowingly allow minors to use our Services. Any person who provides their information to MarketVue through the Account Login page for new customers, Signup Page, or any other part of the MarketVue Site represents to MarketVue that they are of legal age (18 years of age or older or otherwise of legal age in your resident jurisdiction) and competent to agree to these Terms. We will delete any information we discover is collected from a minor without permission from their parent(s) or legal guardian(s). Please contact us using the contact details below if you believe you may have provided MarketVue with a minor’s information without permission from their parent(s) or legal guardian(s).

 

California Privacy

This section applies only to California residents. If you are unable to access this Privacy Policy due to a disability or any physical or mental impairment, please contact us and we will arrange to supply you with the information you need in an alternative format that you can access.

For purposes of this section “Personal Information” has the meaning given in the California Consumer Privacy Act and its amendments under the California Privacy Rights Act (collectively, the “CCPA”).

Personal Information: How We Collect, Use, and Share/Sell It

We have collected the following statutory categories of Personal Information in the past twelve (12) months:

  • Identifiers, such as name, e-mail address, mailing address, and phone number. We collect this information directly from you or from third party sources.
  • Commercial information, such as subscription records. We collect this information directly from you.
  • Internet or network information, such as browsing and search history. We collect this information directly from your device.
  • Geolocation data, such as IP address. We collect this information from your device.
  • Financial information, such as Payment Information or financial account numbers in the process of providing you with a subscription. We collect this information from you.
  • Other personal information, in instances when you interact with us online, by phone or mail in the context of receiving help through our help desks or other support channels; participation in customer surveys or contests; or in providing the MarketVue Service.

Privacy Rights of California Residents

California residents have certain rights regarding the Personal Information we collect or maintain about you. Please note these rights are not absolute, and there may be cases when we decline your request as permitted by law.

  • The right of access means that you have the right to request that we disclose what Personal Information we have collected, used and disclosed about you in the past 12 months.
  • The right of deletion means that you have the right to request that we delete Personal Information collected or maintained by us, subject to certain exceptions.
  • The right to non-discrimination means that you will not receive any discriminatory treatment when you exercise one of your privacy rights.
    MarketVue does not sell Personal Information to third parties (pursuant to California Civil Code §§ 1798.100–1798.199, also known as the California Consumer Privacy Act of 2018).

How to Exercise your California Rights

You can exercise your rights yourself or you can alternatively designate an authorized agent to exercise these rights on your behalf. Please note that to protect your Personal Information, we will verify your identity by a method appropriate to the type of request you are making. We may also request that your authorized agent have written permission from you to make requests on your behalf, and we may also need to verify your authorized agent’s identity to protect your Personal Information.

Please use the contact details below, if you would like to:

  • Access this policy in an alternative format;
  • Exercise your rights;
  • Learn more about your rights or our privacy practices; or
  • Designate an authorized agent to make a request on your behalf.

To request the above information, please contact us through our contact form or email us at info@MarketVue.io.

 

YOUR INFORMATION

  1. HOW WE COLLECT AND USE PERSONAL INFORMATION

Information You Provide to Us: When you register to use the Services, communicate with our customer service team, send us an email, or post on our blog, you’re giving us information that we collect. That information may include your IP address, name, physical address, email address, phone number, credit card information, and other details like gender, occupation, and other demographic information. By giving us this information, you consent to your information being collected, used, disclosed, and stored by us, only as described in our Terms of Service and Privacy Policy.

Certain parts of our Website may ask you to provide Personal Information voluntarily. For example, we may ask you to provide certain Personal Information (such as your name, contact details, company name, profile information) in order to sign up for a free or paid MarketVue account, apply for a role with MarketVue, or otherwise submit inquiries to us. We may also collect Personal Information, such as your contact and job details and feedback, when you attend our events, take part in surveys, or through other business or marketing interactions we may have with you. You may choose to provide additional information when you communicate with us or otherwise interact with us, and we will keep copies of any such communications for our records.

The Personal Information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your Personal Information. We will also let you know prior to collection whether the provision of the Personal Information we are collecting is compulsory or may be provided on a voluntary basis and the consequences, if any, of not providing the information.

When you visit our Websites, we may also collect certain information automatically from your device. In some countries, including countries in the European Economic Area, this information may be considered Personal Information under applicable data protection laws.

Payment Information: If you sign up for one of our Services requiring payment, we collect the information provided in connection with such payment. Please note that we use third party payment processors, including Stripe, to process credit card payments made to us. As such, we do not retain any personally identifiable financial information in connection with credit card payments, such as credit card numbers. Rather, all such information is provided directly by you to our third-party processor. The payment processor’s use of your personal information is governed by their privacy notice. To view Stripe’s Privacy Notice, please click here.

 

Contact List and Physical Address mailings:to create a message via direct mail, or when you use our tools on a landing page or other web page, we have access to the data on your list and the information in your direct mail, landing page or web page.

A Contact List can be created in a number of ways, including by importing Lists, such as through a CSV or directly from your CRM or other tools. Your Contact Lists are stored on a secure MarketVue server. We do not, under any circumstances, sell your Contact Lists. If someone on your Contact List complains or contacts us, we might then contact that person. You may export (download) your Contact Lists from MarketVue at any time.

If we detect abusive or illegal behavior related to your Contact List, we may share your Contact List or portions of it with affected ISPs or anti-spam organizations to the extent permitted or required by applicable law.

Personalization & Variable, Relevant Content: MarketVue enables its users to create personalized, one to one messages and web experiences for marketing campaigns by enabling Contact List information provided by our users such as name, sex, address and/or any other information can be inserted into messages, URL’s, landing pages and web pages. Additionally, MarketVue enables users to create unique, highly relevant experiences by using variable data, variable content and variable logic techniques to customize the look and feel, the presentation of content and the flow of landing pages and web pages.

Campaign Behavior: MarketVue enables its users to send messages and provide access to landing pages and web pages and tracks the behavior of the campaign targets for analysis and for campaign follow up. Such behavior includes actions like opens, clicks, visits, forms filled out, buttons selected as well as lack of actions like targets who do not open, respond, click or fill out forms. A MarketVue feature enables users to send specialized messages to segments of a campaign defined by the actions or lack of actions. All of the information tracked and gathered about Campaign Behavior is used to build reports for users to understand the effectiveness of their campaigns.

Information from your Use of the Service: We may get information about how and when you use the Services. This information may include your IP address, time, date, browser used, and actions taken by you within the application.

Cookies: MarketVue and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. We use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a Web server. Cookies are not used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a Web server in the domain that issued the cookie to you. One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page. For example, if you personalize pages on our Websites, or register for the Subscription Service, a cookie helps us to recall your specific information on subsequent visits. When you return to the same Website, the information you previously provided can be retrieved, so you can easily use the customized features.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the MarketVue Subscription Service or Websites you visit. MarketVue keeps track of the Websites and pages you visit within MarketVue, in order to determine what portion of the MarketVue Website or Subscription Service is the most popular or most used. This data is used to deliver customized content and promotions within the MarketVue Website and Subscription Service to customers whose behavior indicates that they are interested in a particular subject area.

Web Beacons:

Information from Other Sources: We may get more information about you, like name, age, and participation in social media websites, by searching the internet or querying third parties (we’ll refer to that information as Supplemental Member Information). We only collect data that’s publicly available or provided by a third party according to its terms of use.

THIRD-PARTY DATA COLLECTION AND ONLINE ADVERTISING
We may participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your browsing history. We permit third party online advertising networks, social media companies and other third-party services, to collect information about your use of our online services over time so that they may play or display ads on our Services, on other websites or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology, which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the Sites, AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider.

 

We may engage in the following:

 

  • Social Media Platforms. We may display targeted advertising to you through social media platforms, such as Twitter, Instagram, LinkedIn, Facebook, TikTok, and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in our services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks.

 

  • Third Party Partners. We work with a variety of third-party partners to provide advertising services. For example, we may also utilize certain forms of display advertising and other advanced features through Google Analytics. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://google.com/ads/preferences, or by visiting NAI’s online resources at http://www.networkadvertising.org/choices.

 

 

  1. Use and Disclosure of Your Personal Information

We may use and disclose your Personal Information only as follows:

  • To promote use of our Services.For example, if you leave your Personal Information when you visit our Website and don’t sign up for any of the Services, we may send you an email asking whether you want to sign up. And if you use any of our Services, and we think you might benefit from using another Service we offer, we may send you an email telling you about it.
  • To bill and collect money owed to us.This includes sending you emails, invoices, receipts, notices of delinquency, and alerting you if we need a different credit card number. We use third parties for secure credit card transaction processing, and we send billing information to those third parties to process your orders and credit card payments. To learn more about the steps we take to safeguard that data, see Section 7 below.
  • To send you System Alert Messages.For example, we may let you know about temporary or permanent changes to our Services, like planned outages, new features, version updates, releases, abuse warnings, and changes to our Privacy Policy.
  • To enforce compliance with our Terms of Use and applicable law.This may include developing tools and algorithms that help us prevent violations.
  • To provide customer support.
  • To protect the rights and safety of our Members and third parties, as well as our own.
  • To meet legal requirements like complying with court orders and valid subpoenas.
  • To provide information to representatives and advisors, like attorneys and accountants,to help us comply with legal, accounting, or security requirements.
  • To prosecute and defend a court, arbitration, or similar proceeding.
  • To support and improve the Services we offer.This includes adding features that compare the results of Members’ Campaigns.
  • To communicate with you about your account for informational, not promotional, reasons.
  • To transfer your information in the case of a sale, merger, consolidation, or acquisition.
  • To send you informational and promotional content that you may choose (or “opt in”) to receive.You can stop receiving our promotional emails by following the unsubscribe instructions included in every email.

 

  1. Other Data Protection Rights

You and your Contacts may have the following data protection rights:

To access, correct, update or request deletion of Personal Information. MarketVue takes reasonable steps to ensure that the data we collect is reliable for its intended use, accurate, complete and up to date. As a Member, you can manage many of your individual account and profile settings within the dashboard provided through the MarketVue platform. You can also manage information about your Contacts within the dashboard provided through the MarketVue platform to assist you with responding to requests to access, correct, update or delete information that you receive from your Contacts.

In addition, individuals who are residents of the EEA can object to processing of their Personal Information, ask to restrict processing of their Personal Information or request portability of their Personal Information. You can exercise these rights by contacting us using the contact details provided in the “Questions” section. If any of your Contacts wishes to exercise any of these rights, they should contact you directly.

Similarly, if Personal Information is collected or processed on the basis of consent, the data subject can withdraw their consent at any time. Withdrawing your consent will not affect the lawfulness of any processing we conducted prior to your withdrawal, nor will it affect processing of your Personal Information conducted in reliance on lawful processing grounds other than consent. If you receive these requests from Contacts, you can delete them from your lists within the MarketVue platform to ensure that you only market to Contacts who have not opted out of receiving such marketing.

The right to complain to a data protection authority about the collection and use of Personal Information. For more information, please contact your local data protection authority. Contact details for data protection authorities in the EEA are available here.

We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection law. We may ask you to verify your identity in order to help us respond efficiently to your request. If we receive a request from one of your Contacts, we will either direct the Contact to reach out to you, or, if appropriate, we may respond directly to their request.

Tools and Algorithms

MarketVue analyzes lists, campaigns, templates and addresses to find trends in the data. That information helps us give you a better service.

Subpoenas

Occasionally, we may have to disclose information about our customers to meet legal requirements. Third-party disputes are a common example: If two parties have a dispute, and one of them used MarketVue in a way that’s relevant to the dispute, then we might get a request for user data. Whether we say “no way” or comply depends on the subpoena.

  1. Public Information and Third Parties

Blogs, Support Forums and Social Media. We have public blogs, support forums and links to Social Media sites about MarketVue on our Websites. Any information you include in a comment on any of these properties may be read, collected, and used by anyone. If your Personal Information appears on our blogs and you’d like it to be removed, contact us here. If we’re not able to remove your information, we’ll let you know why.

Social Media Widgets. Our Website include social media features, like the Facebook Like button. These features may collect information about your IP address and which page you’re visiting on our site, and they may set a cookie to make sure the feature functions properly. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Links to Third-Party Sites. Our Website include links to other websites, whose privacy practices may be different from MarketVue’. If you submit Personal Information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any Website you visit.

  1. Content of Campaigns

Using the Service to send direct mail campaigns means your content may bounce across servers and be read by humans. Direct mail is not designed for confidential information, so please refrain from using this feature for such purposes or sending Personal Information

Sometimes we review the content of our Members’ campaigns to make sure they comply with our Terms of Use. To improve that process, we have software that helps us find campaigns that may violate our Terms. Our employees or independent contractors may review those particular campaigns. This benefits all of our Members who comply with the Terms of Use because, among other things, it reduces the amount of spam being sent through our servers and helps to maintain high deliverability. Notwithstanding such rights, we are not obligated to do so and it is your responsibility to ensure the lawfulness of your campaigns.

Our rule of thumb is “Never send anything in a Direct Mail piece that you don’t want publicly known.”

 

YOUR LISTS

  1. Your Contact Lists

Your subscriber lists are stored on a secure MarketVue server. We don’t, under any circumstances, sell your lists, contact people on your lists, market to people on your lists, steal your lists, or share your lists with any other party, unless it’s required by law. If someone on your list complains or contacts us, we may then contact that person. Only authorized employees have access to view Contact Lists. You may export (download) your lists from MarketVue at any time.

We will not use and disclose the information in your Contact Lists to:

  • bill or collect money owed to us;
  • send you system alert messages;
  • communicate with you about your account; or
  • send you informational and promotional content.

 

SECURITY

  1. Notice of Breach of Security

Nobody’s safe from hackers. If a security breach causes an unauthorized intrusion into our system that materially affects you or people on your Contact Lists, then MarketVue will notify you as soon as possible and later report the action we took in response.

  1. Safeguarding Your Information

To protect your information, our credit card processing vendor has been audited by a PCI-certified auditor and is certified to PCI Service Provider Level 1. This is the most stringent level of certification available in the payments industry. To accomplish this, they make use of best-in-class security tools and practices to maintain a high level of security.

MarketVue accounts require a username and password to log in. You must keep your username and password secure, and never disclose it to a third party.

COMPLIANCE

  1. Accuracy of Data, Transparency, and Choice

We do our best to keep your data accurate and up to date, to the extent that you provide us with the information we need to do that. If your data changes (like a new email address), then you’re responsible for notifying us of those changes.

We only store data about you for as long as it’s reasonably required to fulfill the purposes that gave us the right to access it in the first place. We keep some data indefinitely, relating to when and where campaigns & messages were sent, which were returned, which resulted in a complaint, and similar information, because we use it to help us screen out people who violate our terms of service, improve our services, and for other reasons explained in this policy.

We’ll give you access to any Personal Information about you that we hold within 30 days of any request for that information you make by emailing info@MarketVue.io. Unless it’s prohibited by law, we’ll remove any Personal Information about you from our servers at your request.